final design!!!!

sketches..

sketch 1

sketch 2

sketch 3

sketch 4

sketch 5

Creative Studies

MLC1013

BETA YEAR

SEMESTER 1

Ahmad Faheem bin Ab Halim                (1091100340)

Muhammad Fitri bin Mohd Zulkifli        (1091100133)

Muhammad Hasif bin Roslan        

(1091100925)

Muhammad Afif  bin Aziz

(1091100132)

CREATIVE MULTIMEDIA

           

What is creative multimedia all about? Does anyone of us think deeply the meaning of creative multimedia itself? Let us explain the meaning of each word which is ‘creative’ and ‘multimedia’. According to the website, we can found that the meaning of creative is having the ability or power to create; "a creative imagination" while, for the multimedia, it give a common meaning which is media and content that uses a combination of different content forms. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Here, we can see and observed the meaning of creative multimedia is the ability in creating something by using all multimedia elements to represent something. Commonly, not all of us have this ability and in creating an art or design, we need all this skills. First and foremost, I would like to divide ‘Creative Multimedia’ into certain parts. They are technology, products, characteristics and career.

Now, I would like to explain about an item that considers as a virtue item which is technology. As we all know, nowadays technology is changing better and better. As an example, in multimedia field, we can see that the improvement of all multimedia software nowadays is very interesting and manageable. It also improved in terms of quality and many more. That is why we can see many versions of multimedia authoring tools either in the internet or outside. Technology consists of media, art, design and internet or web. Today, we can see that, media gives large impacts to our society in distributing the latest or recently news and also the current issues that happened all over the world. As an example, we can find media in the forms of printed media, social media, digital media and many more. Now, I would like to explain briefly about each media that I said just now. Printed media consists of newspaper, magazines, catalogue, brochure and many more. As we can see, people use printed media largely in informing or distributing information to the society. Without this printed media, all the information or messages cannot be distributed easily and also needs more human energy to achieve it. The next field is the social media. As we all know, social media is the largest community in the world that connects people all over the world easily. As an example, the largest social media in the world is facebook. Currently, the facebook users are more than 500 million active users. This is a prove to show that all people nowadays used the technology in connecting each other. Next, the digital/broadcast media is also one of the sub-fields in technology field. As an example, Media Prima Berhad is one of the largest companies in Malaysia managing the broadcast media nationally. The example of broadcast media are ASTRO, radio streaming and many more. All this media come digitally to make all the users feel easy to manage or use and this show that technology gives a proper life to human being. Communication media is also important to our daily life. For example, the telecommunication in Malaysia which are Maxis, Celcom, Digi and many more show that technology is also involved in telecommunication. This stuff is one of the ways in communicating with other people instead of using internet or World Wide Web. Here we can see that, media is also involved in Creative Multimedia.

Secondly, I would like to explain about art field. As we all know, there are many arts in our world that either created by human or naturally created. The examples of art are painting, photography, sculpture, drawing and many more. Painting art is one of the most popular arts nowadays. There are many skills in creating painting art which are oil painting, water-based painting and many more. People nowadays prefer to create their artwork by using their own hands. This happened because they will achieve more feelings as they use their own hands creating the artwork. Next, the photography is also popular. As an example, we can see that there is lots of Non-government Organization (NGO) organizing the photography competitions. These show that people who is interested in photography also be given an opportunity in showing their skills in photography and also learn many things from it as they join any events. Next, the sculpture is also involved in art field. As we all know, sculpting is a carving process that needs patience and enough time to manage it. The commonly used materials in creating a sculpture are clay, wood, ice and many more. Here we can see that, art field is also involved in Creative Multimedia.

Thirdly, I would like to talk about design field. In design field, we can see lots of things that we do used technology in achieving it. For example, this design field involved in animation purposes, 3d modeling, vector graphic, film and also advertisement. Firstly, in animation purposes, we can see that there are many designing process occurring in the process of creating an animation. Every single items in creating animation needs to be specific and careful. Next, in 3d modeling, the design part is very important in creating 3d object. This is because in creating a 3d object, we need to have a little bit sketches or a prototype modeling to create the 3d stuff. Without this references, we will have problems when creating the object and hard for us to manage it if we do not have any reference. Next, the vector graphic is a graphic that is created using vector software. As an example, adobe Illustrator is one of the most popular software in creating a vector graphic. Vector here means the use of geometrical primitives such as points, lines, curves, and shapes or polygon, which are all based on mathematical equations, to represent images in computer graphics. Next, the film industry also has designing process in their field of work. For example, a film director should have the skills of design and applied it into the film industry field to make sure that the film is running in a better condition. Next, the advertisement process also needs designing process. As an example, to make sure that any advertise achieved the target audience, designing process must be taken as a serious matter. In addition, this design process helps to improve the skills of advertising and also helps in attracting people towards it and this gives people the positive impacts to them. Here we can see that, design field is also involved in Creative Multimedia.

Next, I would like to explain about the internet field. Internet is one of the faster-item that developing day by day. As we can see, there are many generations of internet from the first day internet is invented until now. What we have now is the highest level of internet that has makes people all over the world feel easy in their daily life. There are a few purposes of using internet in our daily life. We use internet is networking, entertainment, information, business and many more. First, the networking is one of the sub-fields of the internet field. Networking here means that how we use the internet in our daily activities. As an example, the used of blogs, emails, wordpress and many more. I would like to explain a little bit about emails. Every one of us nowadays has at least an email to use it in networking especially social networking. Next, the entertainment also involved in internet field. As an example, torrents, downloading, gaming and many more needs internet in achieving it. Without the internet, people cannot download or upload anything to be shared to other computer users. Next, the information also involved in internet field. For example, there are lots of information that we can find in the internet. Furthermore, we also can get the current issues or the latest news easily in the internet. In addition, people also used the internet in sending information to others and also use the internet in distributing any reading materials or any stuff. Next, the business part also need internet field in achieving it. As an example, nowadays, the most popular business is the online business. That is why we can see lots of online businesses that we can find through the internet. This shows that we do not need to meet or talk to people to do our business, but we also can make it at home and the only things that we need are a computer and an internet connection. Nowadays, everyone can start a business even he or she are busy or stay at home. Here we can see that, internet field is also involved in Creative Multimedia.

Last but not least, we can see that Creative Multimedia is a part of human being life. In addition, it also helps us in managing our lifestyle and makes us enjoy the life better. We as a human being should thankful to God for giving the knowledge in achieving this beautiful things and hopefully this things will be upgraded more and more on the future and I am sure that people in the future will have a very easy lifestyle. Better lifestyle forms from better technology achieving. For a human being, when there is no technology, there is no human life.

mind mapping!!!

week 6 !!!

juxtaposition !!

~ Can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

Analogy :-

Love is like a chili,

although we already know the consequences,

we still want to try or taste,

because we know that love is beautiful and happy.

Life is like a lamp,

it is only temporary,

when it is time, we will meet death,

like it or not, is part and parcel of life, Nothing is forever.

Pain as the ice cream melted,

joy we all will be stopped,

because of the pain that makes us suffer,

although it looks normal but it made a deep impression

Love is like a cup of coffee,

we need to know how to brewing,

then we can feel the grace cup of coffee,

if do not know how to brewing, the coffee will be bitter.

Love is blind,

love is not about race or religion,

because love is very special,

and it can not be in force.

amazing !!!

 5 Tallest building in the world !!!

Rank : 1

Burj Khalifa (formerly Burj Dubai), Dubai, The United Arab Emirates

Rank : 2

Taipei 101, Taipei, Taiwan

Rank : 3

World Financial Center, Shanghai, China

Rank : 4 & 5

Petronas Twin tower, Kuala Lumpur, Malaysia

week 5 !!!

Method of Creative Thinking :-

1) Evolution. 

~ This is the method of incremental improvement. New ideas stem from other ideas, new solutions from previous ones, the new ones slightly improved over the old ones. Many of the very sophisticated things we enjoy today developed through a long period of constant incrementation. Making something a little better here, a little better there gradually makes it something a lot better--even entirely different from the original.

2) Synthesis. 

~ With this method, two or more existing ideas are combined into a third, new idea. Combining the ideas of a magazine and an audio tape gives the idea of a magazine you can listen to, one useful for blind people or freeway commuters.

3) Revolution. 

~ Sometimes the best new idea is a completely different one, an marked change from the previous ones. While an evolutionary improvement philosophy might cause a professor to ask, "How can I make my lectures better and better?" a revolutionary idea might be, "Why not stop lecturing and have the students teach each other, working as teams or presenting reports?"

4) Reapplication. 

~ Look at something old in a new way. Go beyond labels. Unfixate, remove prejudices, expectations and assumptions and discover how something can be reapplied. One creative person might go to the junkyard and see art in an old model T transmission. He paints it up and puts it in his living room. Another creative person might see in the same transmission the necessary gears for a multi-speed hot walker for his horse. He hooks it to some poles and a motor and puts it in his corral. The key is to see beyond the previous or stated applications for some idea, solution, or thing and to see what other application is possible.

5) Changing Direction. 

~ Many creative breakthroughs occur when attention is shifted from one angle of a problem to another. This is sometimes called creative insight.